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What we’ve learned about selling high-tech to mainstream customers

· news

We’ve recently crossed the 100k ARR mark for Voucherify. Although we’re still at the beginning of our journey, we have discovered a handful of things on how SaaS (and software in general) marketing works. We have listed some of these points in the last article about product marketing but today, we want to focus on insights about selling high-tech products to mainstream customers.

Read the full article on Hackernoon.

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