I wrote about marketing tools that helped us win 5 customers. The stack and the strategy were sort of successful because 12 months later we crossed 100.
To give you some perspective about our business: Voucherify is a developer-friendly, API first promotion platform. It offers programmable building blocks for coupon, referral, and loyalty campaigns.
From the very beginning, we set out to be focused on developers and, therefore, on BS-free marketing. Our role models included popular API-first platforms we’ve used before and liked working with on previous projects. By analyzing Stripe, Contentful, or Shippo open documentation, we learned how they design the API, onboard users, or handle support cases. All this helped us to shape the first product vision. But what wasn’t so clear was what marketing steps we should take.