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Programmatic Emails with API-first Providers

· product,marketing technology

When the first users come to your platform, you don’t want to figure out how to keep your email infrastructure up and running. So, what can we do about it?
 

Every e-commerce business sends lots of emails. Be it part of a marketing campaign or payment processing, almost every operation or process is often wrapped up with an email message. However, email server configuration and maintenance is complex; it’s actually a separate field of study. When push comes to shove and the first users come to the platform, you really don’t want to figure out how to keep your email infrastructure up and running. You clearly don’t want to worry about email deliverability either.

Read the full article on the Voucherify blog.

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