A/B testing is a must-have thing for any product manager and API-based platforms help you build an advanced A/B testing infrastructure in no time.
Tech giants like Netflix or Pinterest invest a small fortune into highly customized user experiment platforms. Smaller projects end up integrating limited in functionality but easy to deploy SaaS tools like Optimizely or VWO. Is there a middle ground? In this article, I’d like to present four affordable cloud tools which can help you build the right product by enabling advanced A/B tests throughout the customer journey.